About Us

Key Story is born out of the realisation that at our core we all seek simple things in life. We aim to express a sense of simplicity through mindful, elegant clothing made out of natural fabrics, blurring the lines between core & style for an elevated modern wardrobe. For the ones who value simplicity, quality & no-fuss mentality. Rooted in the belief that it truly takes simple things in life to change it. 

Our sincere intent is to create clothes that become part of your special stories & are difficult to part ways with. Clothes that you will repeat proudly. Good for you & the planet.

Looking good shouldn't be complicated, afterall.

seek simple.

This is the language, value, mind-set of KEY STORY & our honest attempt to set the narrative.

This is our Key Story.

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